![]() ![]() ![]() It is the machinery of writers, writing and the feedback loop they inhabit. ![]() This is the Twittering Machine: not the infrastructure of fibre-optic cables, database servers, storage systems, software and code. We are users, much as cocaine addicts are users.Ī laboratory rat inside a ‘Skinner box’. An addiction machine, which deploys crude techniques of manipulation redolent of the Skinner Box created by behaviourist BF Skinner to control the behaviour of pigeons and rats with rewards and punishments. Part of what? The world’s first ever public, live, collective, open-ended writing project. The machine benefits from the “network effect”: the more people write to it, the more benefits it can offer, until it becomes a disadvantage not to be part of it. We write to it, and it passes on the message for us after keeping a record of the data. We are not interacting with them, however, but with the machine. The bait is that we are interacting with other people: our friends, colleagues, celebrities, politicians, royals, terrorists, porn actors – anyone we like. Social media platforms have created a machine for us to write to. Our lives have become, in the words of the author and academic Shoshana Zuboff, an “electronic text”. ![]()
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